Helping people discover who they truly are.

David Ask believes that simple truth with everything in him. Strong men become devoted husbands. Courageous fathers raise secure children. Healthy leaders shape healthy homes, churches, businesses, and communities. But when a man loses his identity, his purpose, or the confidence to become who God created him to be, the effects ripple through generations.

That’s why David has dedicated his life to helping people discover who they truly are — helping fathers become the men their children need, helping sons develop an unshakable sense of identity, and helping leaders create cultures where people flourish.

As Lead Coach for Dr. Andy Garrett’s True North Resiliency Program, David has helped individuals, families, and organizations develop greater self-awareness, resilience, and authentic leadership. His coaching centers on introducing people to themselves — recognizing the unique gifts, strengths, and purpose God has already placed within them.

David is also an entrepreneur and inventor. His flagship product, StatGuardPlus, grew from a simple idea into a nationally distributed product found in more than 3,700 retail locations, including The Home Depot, Lowe’s, and Grainger. Those years taught him about grit, perseverance, failure, leadership, and faith — lessons that shape everything he teaches today.

He is the author of the upcoming book Guardians of Grit, a message especially close to his heart: equipping parents — particularly fathers — to raise sons who are deeply rooted in their God-given identity, resilient in adversity, courageous in conviction, and prepared for the pressures of today’s culture. David believes every son carries unique riches placed within him by his Creator, and one of a father’s greatest privileges is helping those riches emerge.

Whether speaking from a stage, coaching leaders, recording music, or sitting across a coffee table, David’s mission remains the same: to help people become who God created them to be. As he puts it: “The Author created your Authenticity — and when you identify all that God has fashioned in you, you can finally live a life of passion, purpose, and fulfillment.”

David lives near Nashville, Tennessee, with his wife, Lisa. They are the proud parents of Parker and Katherine. He is also a recording artist whose love of music continues to remind him that some of life’s deepest truths are better sung than spoken.

Because at the end of the day, David doesn’t simply want to inspire people. He wants to help them discover the person God already created them to be.

“The greatest good you can do for another is not to share with him your riches, but to reveal to him his own.”

— Benjamin Disraeli · David’s guiding principle